Accelerate Your Startup

   Problem Statement

•   Industry context – Information about the industry or situation within which the Problem exists

•   Problem statement – Core user need which the venture wishes to satisfy

•   User group – Target group being targeted

•   Problem depth- How deep is the problem for the defined user groups

•   Problem endurance – Why do you think the problem will exist for a long term

   Solution

•   Idea Generation/ Solution Idea – Core idea to solve the problem

•   Solution Thesis – Underlying reasons due to which the solution idea above will successfully address the problem

•   Product Description – Key modules to address the problem/ MVP

•   User Journey – Flow of how user will go through different modules

•   Value Hypothesis – Likely value perception in the eyes of each user group due to which user group will use the product

•   Why Now? – Reasons why it will succeed in present social, economic, technology, regulatory or geographic environment.

•   Validation – Proof that the idea has worked elsewhere in India or outside

•   Vision – What do you really wish this product to be in the long run?

   Addressable Market Size

•   Target Group – Typical profile of the TG of users who are likely to buy the offering

•   Annual Revenue per User – sales from a user in 1 year

•   Addressable Market Size calculation – Maximum potential TG users X Potential ARPU

•   Assumptions & Market growth drivers

   Competitive Landscape

•   Competitors – Serving the customer need with a similar product – Direct vs Indirect

•   Differentiation viz-a-viz direct competitors, offering analysis, traction & funding

•   USP/ Disruption – Whether the Solution will disrupt existing businesses in favor of itself or it will create its own niche

•   MOAT – Key accomplishments which will put your venture in a favorable or superior business position compared to competitors in the long run

   Industry Outlook

•   Industry forces – Michael Porter’s 5 forces

•   Winner takes it all market or multiple players co-exist

•   Stakeholder behavior – What are the general habits or attitudes of your TG users, as per which they consume your kind of product or service?

•   Change quotient – How strongly your TG users need to change their above behavior to adopt your product?

   Revenue Model/ Pricing Structure – identifying the key sources of revenue

   Production Method – How will different product modules/offerings be created?

   Sales/ Distribution Channel – Channels to be used and method to sell through each channel

   Servicing Method – Channels to service the TG users and suppliers

   Renewal Method – How are customer contracts renewed?

   Unit Economics – Estimated numbers that show there is money to be made at unit level, ensuring scalability

   Growth Engine – How does the venture plan to grow? Examples given to explain better.

   Scalability – Whether revenues can grow faster than the cost over time

   Challenges in Business Model – Solvable difficulties in making the business model work

   Revenue Plan – step-wise arrival at revenue

   Operational Metrics & Customer Segmentation Analysis

   Sales Cohort/ Funnel Analysis

   Creating the financial model

   Product Development Plan

   Investment Round

•   Capital stage & investment required – how to arrive at the amount

•   Valuation and its rationale

•   Fund utilization

•   Current round goals

•   Exit Strategy for investors

   Pitch Deck – The art of storytelling – what all should be included and in how-much depth

•   What all should be included and in how much depth

•   Demo Pitches

•   Do’s & Don’ts in Storytelling

•   Make actual pitch to EV Investment Committee and co-investors

•   Get feedback

•   Forge relations to convert into investments