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Basic Information

INVESTMENT APPLICATION

Detailed Information
Business Plan

About Your Venture

Brand Name

Website

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Venture Stage *

Funding Stage *

Purpose of Application*

Others (please specify) *

Incorporation Date

Go to Market Date

Category *

Stage*

Core Team Details

#	Name	Age	Latest Qualification	Latest Institute Attended	Total Work Experience	Role	Member Status
1.

Problem statement – Core user need for which user will be willing to pay

Problem statement *

A Stress is a reality. Happiness is like the elephant and the world is like the 7 blind men around the elephant, each with their own version of the leg, the trunk, the tail, the ears and the tusk etc of the elephant...happiness is elusive, intangible and does not have any yardstick with which it can be measured and hence calibrated.  This led me to read up the 4 vedas, over 10 Upanishads, the itihasa and then listen to all the preachers...and yet remain like the blind man around the elephant...i discovered the basic need for search in the first place is dictated by the need for evidence... while the west believes that evidence is a must for the existence of anything, the east believes that existence precedes evidence.  That led me to research the quantum theory and the neuron networks in the human body and i came away with a very granular understanding of the concept of "happiness".  It helped that i have been part of the leadership team a microsoft India and i could delve deeper into the nuts and bolts of the problem.   Let me discus the solution below. discussed below>

Max 1500 characters

Solution – Solution idea to address the problem statement

Solution – Core idea to solve the problem *

humans have 5 senses that are impacted by the environment around ourselves. These 5 senses perceive and impact the salts in our body that then in turn impact the endocrine system of our body. To illustrate this: With a bowl of Sambhar, the delicious tangy yellow lentil preparation on the table if one is asked to shut one's eyes for 2 minutes and pray. The mind now already aware of the Sambhar in front activates the salivating glands that get flooded in the expectation of the sambhar in the mouth. Similarly our sense of sight, hearing, touch, taste and smell activate our neuron networks to take over and control our responses.  In the current day where social media networks and nearly all technology companies are vying for 'market-share' their target becomes the 'mind-share'.  I attach a small compilation ( one of several such that i have created in my journey to demystify happiness.( https://www.youtube.com/watch?v=KBS-YA-aSUU ).  if the war outside is for the mind share the idea was to reclaim and protect that mindshare. This led me to read up on the mechanism of the brain.  It turned out that the brain has two lateralizations. the right side and the left side. While the right side was all about the emotional side of life that is about intangible feelings, the left side of the brain was all about rational side of life or tangible feelings. This is segregated as heartful side and mindful side. that then led me to product design.

Max 1500 characters

Product description- Key product modules/offerings which as a whole will offer a solution to the problem. *

As humans we have 6 basic heartful and 6 basic mindful aspects that must be attended to and nourished equally. Problem of life, profession, health, money or relationships etc arises when we focus on only one or two of these aspects. The design had to appeal to the basic sensibilities of the average human mind. So we chose the facebook as a model. In order to reverse the. barrel of the telescope from allowing the senses to be impacted by the environment around, we created a tool that updates life just as it is updated in facebook.  However before each post is submitted it asks two questions. 1. whether the post is private or public 2. what aspect of the individual's life does it belong to.?   to answer the second question we give the user 12 choices. Heartful ( My conscience, My inhibitions, My ambition, My dilemmas, My Regrets & confessions, My ambition, , My commitments ) and  ‘Mindful’ or  ‘Rational aspects.’
(My family & pets, My health & Fitness, My documents,  My wallet & Assets, My journeys & entertainment, My profession or vocation ).  It is expected that the user would nit or may not know what to input under subjects such as "my conscience'or 'my inhibitions'...this will lead the user now to start using the web for her/his own purpose and discover what these mean; thus update one's life. For aspects that are updated regularly these remain green, the ones not updated for 1 week, 2 week or 3 weeks correspondingly turn yellow, red or grey spurring the user to update.

Max 1500 characters

User Journey - Steps which the user goes through as he/she uses the Product.

1. register 2. the user is then asked on the clapper board that is used for film shootings 2 questions: 1. How as your yesterday? 2. What is your forecast for today? the user is given 3 options to choose one from. these are 1. happy and productive  2. extremely busy or lazy and 3.  could be a better day.  Thus one question is answered based on reality ( question 1) and the second is a forecast. The user then starts updating life.  This leads the user to the happiness index that illustrates the following results: 1. Happiness index: the variance between question 1 and question 2 ( real Vs forecast) for a selected period of time.  

This shows the variance between expectation and achievement. 

The two questions. now also assume significance since the user is likely to be answering these based on  all parameters of her/his life ( 12 aspects) that he is updating ad keeping green. 

The second outcome that the app achieves is that it shows the user her/his mindshare. Mindshare is the % of updates in any given aspect versus the total updates for that period. This prompts the user to maintain a balance between his updates. That then ensures that the user leads a balanced life as the app hold a mirror to the user telling her/him of excessive or lower focus on aspects of one's life 

The user can invite friends and also plan an event with friends.

Max 1500 characters

Validation - Any Proof that the idea will work – Successful example, Industry parallel, Any research, etc.

The validation for this has come from the Govt f india and a high level panel created to look into this based on which ALL INDIA COUNCIL OF TECHNICAL EDUCATION (AICTE) has now adopted this and issued directives to all the 11000 colleges with over 7 million  students that it regulates that the app must be downloaded and used. AICTE will based on the app be announcing the happiness index of each college on an all india basis further boiling it down to states and districts. This is the only tool that addresses the social and emotional aspects of learning that has been taken cognisance of in the recently updated NEP 2020.

Max 1500 characters

Addressable market size (INR Crores) – Maximum annual revenue possible, assuming 100% Market Share

Target Group – Typical profile (persona) of the Target Group (TG) of users who are likely to buy the offering.

Each student that downloads the app will be given a task to ensure that the entire family downloads it foremost that will be indicated as the user's collective and cohesive inner group. This will take the user base from 5 million to 20 million over a very short period of time. the app further provides the users to invite friends from other social media apps such as facebook, twitter, whatsapp, instagram and it is expected that the number can reach exponentially higher.

Max 1000 characters

Maximum Annual TG users:

Likely ARPU (Annual Revenue Per User): for your offering:

INR

Addressable Market size (Maximum Annual TG users X likely ARPU):

INR Lacs

Key assumptions: To arrive at Addressable Market Size.

the target audience is kept the same as the current user base for facebook. Facebook is valued at

Max 1000 characters

Competition – Likely competitors & sources of long term competitive advantage

Competitors – Serving the customer need with a similar product.

NA

Max 1500 characters

Differentiation – Unique selling proposition which differentiate you from Competitors.

NA

Max 1500 characters

Long term competitive advantage – (MOAT)- 2-3 advantages you will achieve in 5-10 years, due to which no one can put you out of business easily.

the initial head-start with over 50 lakh users will put us miles ahead of anyone anyone. IP has been applied for.

Max 1500 characters

Business Model – Key tenets about how is Business is run

Revenue model / Pricing Structure – Key revenue sources and pricing levels.

nil registration for govt owned institutions. monthly fee for all private institutions per user. state level and national level happiness index awards for various categories. categories can be: highest happiness index (HI) for science colleges in a district, state all india, similarly for arts, commerce, engg, medical etc. similarly for K12 schools per state per district and all india level

Max 1000 characters

Production method – Methods to create different product modules/offerings be created? For e.g.: Content, Website, etc.

website, app, books

Max 1000 characters

Sales / Growth method – Channels to be used and method to sell through each channel.

online +TBD+white label apps sold as courseware for universities that are beng adopted.

Max 1000 characters

Servicing method – Channels to service the users.

online.

Max 1000 characters

Renewal method – Methods to make customers buy the product next one.

This will be a compelling value proposition for all institutions not limited to educational but also extending to commercial entities that need to measure the happiness index of all their team and constituent. For all ed institutions it involves a license fee.

Max 1000 characters

Execution – Implementation so far (Only for ventures which beyond Idea stage)

	Aggregate-Since Inception	Last Year 2019-20	Last Month	Likely to happen this year (2020-21)
Total Revenue Earned (INR Lacs)
Total Expenses Incurred (INR Lacs)
Sales & Marketing Expense (INR Lacs)
Unique User - Free (End user of offering, eg. students)
Unique User - Paid (End user of offering, eg. students)
Unique Customers - Free (Those who are willing to pay for the product, eg. parents/schools)
Unique Customers - Paid (Those who are willing to pay for the product, eg. parents/schools)
No. of Transactions (Including Repeat Purchase)

Right to Exist – Why do you think the team will be able to create successful business?

happiness is a fundamental need and it is being recognised by the Govt.1.	A video clip introducing this app. 
https://drive.google.com/file/d/1kUwZbZAnOppB6GZMm_p5Fo899JLRXZv7/view?usp=share_link2.

2.	Endorsement from chairman AICTE.
https://drive.google.com/drive/folders/1kz6S469oZi1C8l5a0cKC23DYwiEHNn6X

Max 1500 characters

Funding

Ask

INRLacs

Expected Valuation

INRLacs

Total Investment so far (Founder)

INRLacs

Total Investment so far (Other)

INRLacs

We have an application processing fees of INR 500

Proceed to Payment

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